Sumários

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18 Fevereiro 2021, 18:00 Rita Sousa


The four international corporate strategies. Cases debate,

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11 Fevereiro 2021, 18:00 Rita Sousa


Internal Analysis: Resources and capabilities.

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9 Fevereiro 2021, 18:00 Rita Sousa


Competitive enviroment analysis. The complements. International competitive environement issues.

Country attractivenes.

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8 Fevereiro 2021, 18:00 Rita Sousa


External environment analysis. The PESTEL tool and implications to management.

The international environment analysis.

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4 Fevereiro 2021, 18:00 Rita Sousa


The challenge of globalization: the globalization forces and local responsiveness forces.

International issues that affect businesses.

The concept of strategy.