Sumários

25 Março 2026, 18:00 • Ma Shaozhuang

1. Business strategy

2. Corporate strategy

3. International strategies

23 Março 2026, 18:00 • Ma Shaozhuang

1. PESTLE

2. 5-Force Analysis

3. iSWOT

4. Cases discussion

20 Março 2026, 18:00 • Ma Shaozhuang

1. Resource-based View and Competitive Advantages

2. VRIO framework~

3. Dynamic capabilities

4. Case discussion

5. Project presentation

17 Março 2026, 18:00 • Ma Shaozhuang

1. Course overview: why, what and how

2. Defining strategy:

3. Strategy formulation process: mission, vision and values.