Lecture notes provided
- Kotler, P. and Keller, K.L.(2012) Marketing Management, 14th. Edition. Prentice Hall: Upper Saddle River, New Jersey.
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Secundária
-Ferrel, O.C. and Hartline, M.D. (2011) Marketing Strategy, 5th. Edition. South-western Cengage Learning: Mason.
-Paul Fifield (2007) Marketing Strategy: the difference between marketing and markets, Third edition, Routledge: New York.
- Kotler, P. and Armstrong, G. (2012) Principles of Marketing, 14th Edition. Prentice Hall: Upper Saddle River, New Jersey.
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