Bibliografia

Principal

• Lecture notes provided - Kotler, P. and Keller, K.L.(2012) Marketing Management, 14th. Edition. Prentice Hall: Upper Saddle River, New Jersey. :

Secundária

• -Ferrel, O.C. and Hartline, M.D. (2011) Marketing Strategy, 5th. Edition. South-western Cengage Learning: Mason. -Paul Fifield (2007) Marketing Strategy: the difference between marketing and markets, Third edition, Routledge: New York. - Kotler, P. and Armstrong, G. (2012) Principles of Marketing, 14th Edition. Prentice Hall: Upper Saddle River, New Jersey. :