Sumários
Communication Mix. // Summary
28 Maio 2024, 18:30 • Isabel Soromenho Sequeira
Communication Mix
Final Exercise
Summary
Integrated Marketing Communications Strategy
23 Maio 2024, 20:30 • Isabel Soromenho Sequeira
MC targets
MC objetives
MC messages
MC mix
Other IMC strategy decisions
Marketing Communications - General Concepts
16 Maio 2024, 18:30 • Isabel Soromenho Sequeira
Introduction to Marketing Communications, current context, main challenges on MC management
From Marketing to Marketing Communications
14 Maio 2024, 20:30 • Isabel Soromenho Sequeira
Overview of the course structure and objectives
Brief presentation of the participants, background and experience with Marketing Communication of each student.
From Marketing to Marketing Communications