Bibliografia

Principal

  • -Rigby, Darrell (2011). The Future of Shopping. Harvard Business Review. Dec. 65-76. -Holt, D. (2016). Branding in the age of social media. Harvard business review, 94(3), 13. -Edelman, D. C., & Singer, M. (2015). Competing on customer journeys. Harvard Business Review, 93(11), 88-100. -Barwise, P., & Meehan, S. (2010). The One Thing You Must Get Right When Building a Brand. Harvard Business Review, 88(12), 80-84. -Chaffey D., and Smith PR. (2017). Digital Marketing Excellence ? Planning,Optimizing and Integrating Online Marketing, Routledge, 5th. Edition. :

Secundária

Não foi definida bibliografia secundária