Programa

Mestrado em Gestão Internacional

Programa

1.Estratégia e Gestão de Marketing Case Study - Cola Wars in China: The Future is Here (China) 2.Comportamento do Consumidor Case Study - IKEA Invades America (Sweden) 3.Estudos de Mercado Case Study - Toyota: Driving the Mainstream Market to Purchase Hybrid electric Vehicles (Japan) 4.Estratégias de Marca Case Study - Real Madrid Club de Football (Spain) 5.Serviço ao Cliente Case Study - Singapore Airlines: Customer Service Innovation (Singapore) 6.Publicidade Case Study - BMW Films (Germany)