Bibliografia

Principal

• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). Cengage Learning.:

Secundária

• Lattin, J., D. Carroll e P. Green (2003), Analyzing Multivariate Data, Pacific Grove, CA: Thomson Learning. Franses, P.H. e R. Paap (2001), Quantitative Models in Marketing Research, Cambridge: Cambridge University Press.: