Sumários

Class XV

19 Novembro 2021, 09:30 Rita Sousa


New trends in Luxury markets

Invited Guest Digital influencer The John Marques brand

Class XIV

12 Novembro 2021, 11:00 Rita Sousa


Trends in Luxury Retail Management (II)

Class XIII

12 Novembro 2021, 09:30 Rita Sousa


Trends in Luxury Retail Management (I)

Class X11

5 Novembro 2021, 11:00 Rita Sousa


  1. The counterfeits luxury products
  2. Luxury marketing and cultural failures
  3. The niche luxury markets
  4. Luxury brands and massive stock
  5. Tourism and luxury shopping experiences
  6. Second-hand luxury products

User-Generated Content in Luxury markets

Class X1

5 Novembro 2021, 09:30 Rita Sousa


Trends in Luxury Brands

Topics for the Final Continuous Evaluation

  1. he counterfeits luxury products
  2. Luxury marketing and cultural failures
  3. The niche luxury markets
  4. Luxury brands and massive stock
  5. Tourism and luxury shopping experiences
  6. Second-hand luxury products