Sumários

2 Outubro 2020, 08:00 • Rita Sousa

i.The Millennial luxury consumer

ii.Meet Henry

iii.Sustainability

iv.Social media

v.Impeccable service

vi.Innovative business models

vii.Luxury consumer age groups

viii.Case study - Burberry

25 Setembro 2020, 09:30 • Rita Sousa

Class 3 - The Global Luxury Travel Market

I.The Luxury Travel Market - what makes it different

II.Drivers of change in the market

III.Conscious luxury is going green

IV.Purpose led travel

V.Personalization

VI.Taste travellers

VII.The next big thing

VIII.Learning from locals

25 Setembro 2020, 08:00 • Rita Sousa

Class 3 - The Global Luxury Travel Market

I.The Luxury Travel Market - what makes it different

II.Drivers of change in the market

III.Conscious luxury is going green

IV.Purpose led travel

V.Personalization

VI.Taste travellers

VII.The next big thing

VIII.Learning from locals

18 Setembro 2020, 09:30 • Rita Sousa

i.From Old to New Luxury

ii.Instability affects even luxury

iii.Surpassing customer expectations in the digital landscape

iv.Sustainability is a must

v.Online online online

vi.Diversification or specialisation in the luxury sector

vii.Flagship stores alive and well

18 Setembro 2020, 08:00 • Rita Sousa

Luxury in Today's World

i.Introductions and presentations: why did students choose this course and subject?

ii.What is Luxury - students create a word board on luxury in order to open discussion on the various luxury sectors

iii.Luxury in today's world: definitions, paradoxes

iv.The Global Luxury industry - facts and figures, brands and businesses