Sumários

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22 Fevereiro 2021, 09:30 • Rita Sousa

i.Luxury consumer age groups

ii.The Millennial luxury consumer

iii.Meet Henry

iv.Generation Z luxury consumer

v.Sustainability

vi.Global shopping locally

vii.Social media

viii.Impeccable service

ix.Innovative business models

x.Case study - Burberry

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19 Fevereiro 2021, 12:00 • Rita Sousa

Class 3 - The Global Luxury Travel Market

I.The Luxury Travel Market - what makes it different

II.Drivers of change in the market

III.Conscious luxury is going green

IV.Purpose led travel

V.Personalization

VI.Taste travellers

VII.The next big thing

Learning from locals

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15 Fevereiro 2021, 10:30 • Rita Sousa

i.From Old to New Luxury

ii.Instability affects even luxury

iii.Surpassing customer expectations in the digital landscape

iv.Sustainability is a must

v.Online online online

vi.Diversification or specialisation in the luxury sector

vii.Flagship stores & Pop Up Stores

viii.Trends Post-Covid

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15 Fevereiro 2021, 09:00 • Rita Sousa

i.From Old to New Luxury

ii.Instability affects even luxury

iii.Surpassing customer expectations in the digital landscape

iv.Sustainability is a must

v.Online online online

vi.Diversification or specialisation in the luxury sector

vii.Flagship stores & Pop Up Stores

viii.Trends Post-Covid

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8 Fevereiro 2021, 09:30 • Rita Sousa

Luxury in Today's World

i.Introductions and presentations: why did students choose this course and subject?

ii.What is Luxury - students create a word board on luxury in order to open discussion on the various luxury sectors

iii.Luxury in today's world: definitions, paradoxes

iv.The Global Luxury industry - facts and figures, brands and businesses