Bibliografia

Principal

• Enge, E., Spencer, S., Stricchiola, J., & Fishkin, R. (2015). The art of SEO. (3/E) O'Reilly Media, Inc. Laudon Kenneth, Traver Carol (2014) E-Commerce Essentials (1/E). Pearson. :

Secundária

• Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros & Lucia Porcu (2017) Toward an understanding of online information processing in e-tourism: does national culture matter?, Journal of Travel & Tourism Marketing, 34:8, 1128-1142, DOI: 10.1080/10548408.2017.1326363: