Sumários

Promoting Tourism Products (including VR , AR, AI and others)

19 Novembro 2025, 09:30 • Sandra Loureiro

The communication process.

Push and pull strategies.

Profile strategy.

Marketing communication and the internet.

VR, AR, XR, and AI.

Human and AI relationships.

Product, experience, price, distribution

17 Novembro 2025, 09:30 • Sandra Loureiro

Designing and managing Tourism PRODUCTS

Customer experience

Atmosphere: The Physical Environment

Customer Interaction with Other Customers

Experience economy and brand experience

Brand meanings

New Product Development Process

Product Life Cycle

Pricing tourism products

Factors to consider when setting prices

Distribution channels

Marketing Intermediaries

Teamwork

Market Segmentation, Targeting, Positioning, and Sustainability

12 Novembro 2025, 09:30 • Sandra Loureiro

Market Segmentation, Targeting, Positioning, and Sustainability

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavior Segmentation

Sustainability and Tourism: economy. Social and environmental

The case of cruise tourism: segmentation, positioning, and sustainability

Teamwork on their projects

Consumer Marketing and Buying behaviours and teamwork

10 Novembro 2025, 09:30 • Sandra Loureiro

Consumer Marketing and Buying behaviors

Consumer behavior models

S-O-R framework

Factors influencing consumer behavior

Theory of Planned Behavior

Participants and major influences in the organization's buying process

Teamwork: methodological process

The Marketing Environment, Sustainability, Marketing research, and ethical issues

5 Novembro 2025, 09:30 • Sandra Loureiro

The Marketing Environment, Sustainability, and Ethical Issues

Strategic plan

SWOT analysis

BCG matrix

Marketing research and ethical issues

Marketing Information System

Exploratory and confirmatory research

Primary and secondary data.

Teamwork on the project