Sumários
groups present and discuss the projects
24 Novembro 2025, 13:00 • Sandra Loureiro
Groups present and discuss the projects conducted during the semester.
Groups present and discuss the projects
24 Novembro 2025, 09:30 • Sandra Loureiro
Groups present and discuss the projects prepared during the semester.
Promoting Tourism Products (including VR , AR, AI and others)
19 Novembro 2025, 09:30 • Sandra Loureiro
The communication process.
Product, experience, price, distribution
17 Novembro 2025, 09:30 • Sandra Loureiro
Designing and managing Tourism PRODUCTS
Customer experience
Atmosphere: The Physical Environment
Customer Interaction with Other Customers
Experience economy and brand experience
Brand meanings
New Product Development Process
Product Life Cycle
Pricing
tourism products
Factors to consider when setting prices
Distribution
channels
Marketing
Intermediaries
Teamwork
Market Segmentation, Targeting, Positioning, and Sustainability
12 Novembro 2025, 09:30 • Sandra Loureiro
Market Segmentation, Targeting, Positioning, and
Sustainability
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavior Segmentation
Sustainability and Tourism: economy. Social and
environmental
The case of cruise tourism: segmentation, positioning,
and sustainability