Sumários
Consumer Marketing and Buying behaviours and teamwork
10 Novembro 2025, 09:30 • Sandra Loureiro
Consumer Marketing and Buying behaviors
Consumer behavior models
S-O-R framework
Factors influencing consumer behavior
Theory of Planned Behavior
Participants and major influences in the organization's buying process
Teamwork: methodological process
The Marketing Environment, Sustainability, Marketing research, and ethical issues
5 Novembro 2025, 09:30 • Sandra Loureiro
The Marketing Environment, Sustainability, and Ethical
Issues
Strategic plan
SWOT analysis
BCG matrix
Marketing
research and ethical issues
Marketing Information System
Exploratory and confirmatory research
Primary and secondary data.
Teamwork on the project
Presentation, evaluation, introduction to learn unity, service characteristics of tourism
3 Novembro 2025, 09:30 • Sandra Loureiro
Presentation, evaluation and introduction to learn unity.
Introduction to marketing in hospitality and tourism.
Tourist and visitor
Co-creation and engagement in marketing
Service characteristics of tourism
Teamwork on the project