Bibliografia

Principal

• - Wunkler, S., Wattman, J., Farber, D. (2023). ""Jobs to Be Done: A Roadmap for Customer-Centered Innovation"", Amacom - Lewrick, M. (2022). ""Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems."", Wiley - Kotler, P., Kartajaya, H., & Setiawan, I. (2021). ""Marketing 5.0: Technology for Humanity."", Wiley - Goodman, J. (2019). ""Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits,"" HarperCollins Focus": ∙ ∙ ∙

Secundária

• - Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). ""Value Proposition Design: How to Create Products and Services Customers Want."" - Ries, E. (2011). ""The Lean Startup: Como os Empreendedores Utilizam a Inovação Contínua para Criar Negócios de Sucesso."" - Brown, T. (2009). ""Change by Design: Como o Design Thinking Cria Novas Alternativas para os Negócios e a Sociedade."" - Simon, H. (2020). ""Hidden Champions: Estratégias de Sucesso dos Líderes de Mercado Desconhecidos.: ∙ ∙ ∙