Bibliografia

Principal

• Bob Nelson - 1001 Ways to Motivate your Employees;(2012) O que querem os clientes - Ram Charan;(2014) :

Secundária

• Cases/manual and articles that will be delivered to students Casos, dossiê de curso e artigos entregues aos alunos. Neil Rackham /John De Vincentis, Rethinking the Sales Force William Stanton - Management of Sales Force; Drive. The Surprising Truth about what motivates us - Daniel Pink; ( 2011) :