Sumários

S5 - Asia as Emerging Market

16 Maio 2025, 14:00 • Ma Shaozhuang

1. Global trend: regionalization

2. Asia's centrality role
3. Wrap up

S4. 2 Market Evaluation and International Strategy

16 Maio 2025, 11:00 • Ma Shaozhuang

1. Market Evaluation: Risk analysis and Entry Modes

2. International Strategy: International, Global, Multi-domestic and Transnational

S4.1 Group Project Presentations

16 Maio 2025, 09:30 • Ma Shaozhuang

Group Projection Presentations and Discussions

S3.2 - International Competitiveness and Home Institutions

9 Maio 2025, 11:00 • Ma Shaozhuang

1. International competitiveness

2. National Competitive Model and Country-specific Advantage
3. The case of Europe 

S3.1 - Project Presentation

9 Maio 2025, 09:30 • Ma Shaozhuang

Group project presentations - cultural perspective on Lidl and Redbull