Sumários

S2 - Cultural Differences

2 Maio 2025, 11:00 Ma Shaozhuang


1. National identity, cultural identity and global identity

2. Cultural dimensions

S2.2 - Group Presentation

2 Maio 2025, 09:30 Ma Shaozhuang


Project presentation - Lidl

Discussion

S2.1 - National Difference

11 Abril 2025, 09:30 Ma Shaozhuang


National Difference

- political system
- economic system
- economic freedom
- economic stage

S2 - Globalisation and International Business

4 Abril 2025, 11:00 Ma Shaozhuang


1. Globalisation vs. Anti-globalization

2. International business: country, firm (multinational enterprises) and individual (e.g., digital nomad) 
3. MNEs' Motives for International Business
4. Case: who made Apple iPhone

S1 - Course Overview

4 Abril 2025, 09:30 Ma Shaozhuang


1. self introduction

2. course overview: why, what and how
3. founding team