Bibliografia

Principal

• BAYNAST, A., LENDREVIE, J., LÉVY, J. ,DIONÍSIO, P. & RODRIGUES, J. V. (2021). MERCATOR 25 Anos, o Marketing na Era Digital, Dom Quixote.:

Secundária

• Moore, G. A. (2014). Crossing the Chasm: Marketing and Selling Technology Project, 3rd edition, Collins Business Essentials Edition. Osterwalder, A. & Pigneur, Y. (2011). Criar Modelos de Negócio, D. Quixote.: