Sumários
Marketing Fundamentals, Environmental Marketing & Ethics
5 Novembro 2024, 08:00 • Frederico Miguel Santos Caetano
- Marketing
Fundamentals: STP highlights & concerns
- Sustainability
& Environmental Mkt Communications: Green Marketing
- Ethical issues
and Greenwashing signs
- 5 functions of
advertising
Advertising Management, the Creative Brief
4 Novembro 2024, 09:30 • Frederico Miguel Santos Caetano
- Advertising
management: in-house or agency
- Agency selection
process and agency evaluation criteria
- Effective
Advertising
- The Creative
Brief
- Advertising
Stimuli
Marketing Fundamentals, Environmental Marketing & Ethics
4 Novembro 2024, 08:00 • Frederico Miguel Santos Caetano
- Marketing
Fundamentals: STP highlights & concerns
- Sustainability
& Environmental Mkt Communications: Green Marketing
- Ethical issues
and Greenwashing signs
- 5 functions of
advertising
Fundamental Decisions
29 Outubro 2024, 09:30 • Frederico Miguel Santos Caetano
- Fundamental
Decisions
- Brand Equity
framework: concepts and articulation
- Balance between
branding and sales activation
- Group project
structure and detail
Presentation, Evaluation, Mkt Comms Fundamentals
29 Outubro 2024, 08:00 • Frederico Miguel Santos Caetano
- Presentation,
Bibliography and Evaluation
- Marketing
Communications Fundamentals
- The Promotional
Mix orchestration
- 5 features of IMC