Group Projects presentation

25 Novembro 2024, 08:00 • Frederico Miguel Santos Caetano

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Group Projects presentation 

Media Measurement

19 Novembro 2024, 09:30 • Frederico Miguel Santos Caetano

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- Measurement and monitoring importance

- Relevant media concepts

- Media concept details per platform

Digital Media

19 Novembro 2024, 08:00 • Frederico Miguel Santos Caetano

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- Media Buying: negotiation types and metrics

- The role of Attention

- Digital Media: main concepts and media buying

- Viewability and Programmatic Advertising

- SEA fundamentals

Media measurement

18 Novembro 2024, 09:30 • Frederico Miguel Santos Caetano

---

- Measurement and monitoring importance

- Relevant media concepts

- Media concept details per platform

Digital media

18 Novembro 2024, 08:00 • Frederico Miguel Santos Caetano

---

- Media Buying: negotiation types and metrics

- The role of Attention

- Digital Media: main concepts and media buying

- Viewability and Programmatic Advertising

- SEA fundamentals