Bibliografia

Principal

• -Colbert, François, Marketing culture and the arts, Montréal, École des Hautes Études Commerciales, 2001. -Colbert François, Carmelle e Rémi Marcoux, Marketing Planning for Culture and the Arts, Montreal, École des Hautes Études Commerciales, 2008. -Bernstein, Joanne Scheff, Arts Marketing Insights, Jossey-Bass Pub., 2006. -Curvelo, Rita, Marketing das Artes em Direto , Lisboa, editora Quimera, 2009. :

Secundária

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