Two oral presentations and discussion

3 Novembro 2020, 09:30 • Rita Sousa

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Two oral presentations and discussion

Countries, regions and cities are different from products, services and firms - four keypoints

20 Outubro 2020, 11:00 • Rita Sousa

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-Countries, regions and cities are different from products, services and firms - four keypoints. Products, services and firms. How to create a country, a region or a city reputation. Tourism Destinations - Branding and Marketing & Sales. Governance of Countries, Regions and Cities as such and as Tourism Destinations. (coming back to 2020.10.13).

European and US Full Service Carriers

20 Outubro 2020, 09:30 • Rita Sousa

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European and US Full Service Carriers. The three groups of European FSC's consolidation. The Four United States Airlines Groups. Remaks on difference.

European and US airline industry - consolidation and profitability. Why Airlines consolidation? A (very short) survey. Europe and USA - Different Stages of Airlines Industry Consolidation, An introduction to European Airline industry lack of consolidation

Two oral presentations and discussion

13 Outubro 2020, 11:00 • Rita Sousa

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Two oral presentations and discussion

From Marketing Places to Brands and Branding of countries, regions and cities plus tourism destinations

13 Outubro 2020, 09:30 • Rita Sousa

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From Marketing Places to Brands and Branding of countries, regions and cities plus tourism destinations. A glimpse of history. Steps in Marketing Management Process. Countries, Regions and Cities - From Marketing Places to Competitive Identity. Tourism Destinations - Branding and Marketing & Sales.