Sumários

Session 7 - Group Presentations

13 Novembro 2024, 14:00 Miguel Paisana


  1. Group 2 - Klarna (Anabel, Franziska, Sofia, Xenia)
  2. Group 4 - Bolt (Cedric, Dalia, Greta, Leonie)

Session 6 - November 6th - Group Presentations

6 Novembro 2024, 14:00 Miguel Paisana


  1. Group 3 - RB Leipzig (Jonathan, Jost, Niklas, Tom)
  2. Group 6 - Shopify (Aurore, Mattia)

Session 5 - Seminar - In-class group work

30 Outubro 2024, 14:00 Miguel Paisana


- Brand case-study - In-class group work and discussion

Session 4 - Organisational structures

23 Outubro 2024, 14:00 Miguel Paisana


- How companies are structured;

- The different aspects of organisational strategy;
- Analytical tools (BMC / SWOT)

Session 3 - Changing media

16 Outubro 2024, 14:00 Miguel Paisana


- Adaptation and evolution in the face of disruption

- Why most organisations struggle with change
- A case study of the New York Times