Sumários

Session 6 - Group Presentations

6 Novembro 2024, 14:00 • Miguel Paisana

  1. Group 3 - RB Leipzig (Jonathan, Jost, Niklas, Tom)
  2. Group 6 - Shopify (Aurore, Mattia)

Session 5 - Seminar - In-class group work

30 Outubro 2024, 14:00 • Miguel Paisana

- Brand case-study - In-class group work and discussion

Session 4 - Organisational structures

23 Outubro 2024, 14:00 • Miguel Paisana

- How companies are structured;

- The different aspects of organisational strategy;
- Analytical tools (BMC / SWOT)

Contexto estratégico

22 Outubro 2024, 20:30 • Gustavo Leitão Cardoso

Case Study Netflix

Contexto estratégico, a convergência e as suas Causas

Session 3 - Changing media

16 Outubro 2024, 14:00 • Miguel Paisana

- Adaptation and evolution in the face of disruption

- Why most organisations struggle with change
- A case study of the New York Times