Bibliografia

Hair Jr, Joseph F., Black, William C., Babin, Barry J., and Anderson, Rolph E. (2010): Multivariate Data Analysis, Pearson Prentice Hall, 7th edition. Livros: Paul E. Green, Paul E. and Wind, Yoram (Jerry) (1975) New Way to Measure Consumers' Judgments. Harvard Business Review, July (https://marketing.wharton.upenn.edu/files/?whdmsaction=public:main.file&fileID=477). Artigos científicos indicados pela docente: Folhas de apoio às aulas elaboradas pela docente :

(http://www.mit.edu/~hauser/Papers/NoteonConjointAnalysis.pdf) Paul Green, Abba M. Krieger, Jerry (Yoram) Wind (2001), Thirty Years of Conjoint Analysis: Reflection and Prospects, Interfaces, S56-S73. Jerry (Yoram) Wind (2011), Yoram (Jerry) Wind's Contributions to Marketing", Review of Marketing Research Special Issue: Marketing Legends, 8, 269 - 315 ( https://marketing.wharton.upenn.edu/files/?whdmsaction=public:main.file&fileID=575). Paul E. Green, Paul E. and Wind, Yoram (Jerry) (1975) New Way to Measure Consumers' Judgments. Harvard Business Review, July (https://marketing.wharton.upenn.edu/files/?whdmsaction=public:main.file&fileID=477). :