Bibliografia

Principal

  • - Crawford, Brown. Fast healthcare: Brief communication, traps and opportunities. Patient Education and Counseling 82 (2011) 3-10 - Pina, JA. Apresentações que falam por si. Lidel - Ed.Técnicas, Lisboa, 2011. - O'Toole, G. Communication: Core interpersonal skills for health professionals, 2nd Ed. Churchill Livingstone, Elsevier Australia, 2012. - Mena, R. e Aguiar, P. Health Care Marketing - Como criar, gerir e melhorar uma estratégia de marketing de saúde centrada nas pessoas, Texto Editores Lda, Alfragide, 2016. :

Secundária

  • - Silverman J, Kurtz S, Draper J. Skills for Communicating with Patients. 2a ed. [S.l]: Radcliffe Publishing; 2008. - Gillespie, Chaboyer et al. The impact of organisational and individual factors on team communication in surgery: A qualitative study. International Journal of Nursing Studies 47 (2010) 732-741. - Sinek, Simon. Start With Why. Penguin Books, 2009. customer-driven health system, John Wiley & Sons, San Francisco, 2008. - Kotler, P., Shalowitz, J, Stevens, R.J., Strategic marketing for health care organizations: building a - Maxwell, Jonh C. Todos Falam, Poucos Comunicam. Smartbook, Lisboa, 2010. :