Sumários
Goals - Case
10 Maio 2023, 13:00 • Rita Sousa
Define your Business Goals
Clarify what is the challenge for your Digital Marketing Plan
Digital Marketing Channels
8 Maio 2023, 14:30 • Rita Sousa
Multichannel marketing strategy
Responsive Web Design (RWD)
Mobile app
Taking the mobile site vs app decision
Campaign planning for digital media
Campaign tracking in Google Analytics
SEM - Search Engine Marketing
Google Ads and Pay-per-click
Digital Marketing Strategy
5 Maio 2023, 14:30 • Rita Sousa
Strategy Implementation
Multichannel marketing strategy
The impact of digital media and technology on the marketing mix