Sumários

3 Maio 2023, 14:30 • Rita Sousa

Macro environmental forces

Collect data from users-GDPR

Google image search - Case

Understanding customer journeys

Understand the influences on online customer journeys

UGC - User Generated Content

Online Firestroms

Online consumer behaviour and implications for marketing

The buying process

Personas

Changes in consumer buyer behaviour caused by digital channels

3 Maio 2023, 13:00 • Rita Sousa

- Macro Analysis

- SWOT

- PESTLE

- Case - Apply to the project

19 Abril 2023, 14:30 • Rita Sousa

- Canvas Model

- Value Proposition Canvas - Examples

- Group Work - Canvas Model for Apple, Netflix and UBER

19 Abril 2023, 13:00 • Rita Sousa

The future of selling will be selling without actually selling

- Examples and new comunication trends

17 Abril 2023, 14:30 • Rita Sousa

New trends - New ways to comunicate - New business lines or strategy