Sumários
Strategy
27 Abril 2022, 14:30 • Rita Sousa
Market Analisys
Collect data from users - GDPR
Google image search - Case
Understanding customer journeys
Purchase decision flow for digital consumers
Understand the influences on online customer journeys
Changes in consumer buyer behaviour caused by digital channels
Online Firestorms
will smith Case
27 Abril 2022, 13:00 • Rita Sousa
will smith Case - Group Presentation
Digital Storm
Canvas Model
6 Abril 2022, 13:00 • Rita Sousa
Value Proposition Canvas Examples
Group Work - Uber, Netflix and Apple
How to build a relationship with the Customer
4 Abril 2022, 14:30 • Rita Sousa
Make your clients "love" you
Main topics for MKT Plan