Sumários
Class 2
19 Fevereiro 2024, 11:00 • Helena Rodrigues
Cultural Appropriation
The Case Study of DIOR Sauvage
Class-Work - How to minimize cultural failures in luxury markets
Cultural dimensions and advertisement
Topics for the Mid Term evaluation
Class 2
19 Fevereiro 2024, 09:30 • Helena Rodrigues
Cultural Appropriation
The Case Study of DIOR Sauvage
Class-Work - How to minimize cultural failures in luxury markets
Cultural dimensions and advertisement
Topics for the Mid Term evaluation
Class 1
5 Fevereiro 2024, 11:00 • Helena Rodrigues
The concept of luxury
Value creation and competitive strategies
Market structure by industry
Cultural appropriation and cultural failures
Class 1
5 Fevereiro 2024, 09:30 • Helena Rodrigues
The concept of luxury
Value creation and competitive strategies
Market structure by industry
Cultural appropriation and cultural failures