Class 5

10 Março 2023, 11:00 • Rita Sousa

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Mid term evaluation

Group Work

Article analyse-Luxury context

Class 5

10 Março 2023, 09:30 • Rita Sousa

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Mid term evaluation

Group Work

Article analyse-Luxury context

Class 4

27 Fevereiro 2023, 11:00 • Rita Sousa

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Sensory sistems and influences in shopping experiences

Semiotics

Perceotual maps

Class work Luxury brand communication

Class 4

27 Fevereiro 2023, 09:30 • Rita Sousa

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Sensory sistems and influences in shopping experiences

Semiotics

Perceotual maps

Class work Luxury brand communication

Class 3

13 Fevereiro 2023, 11:00 • Rita Sousa

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Segmentation Targeting and positioning of luxury brands (Cont)

Shopping tourism an store environment

Mid term evaluation Topics and guidelines