Sumários
Case Studies and Final Exam
10 Agosto 2021, 09:30 • Rita Sousa
Case Studies:
- Nike in China
- Walmart in Africa
Final Exame
Module 4
6 Agosto 2021, 09:30 • Rita Sousa
Price, Place and Promotion
Digital Mkt and International Business Trends
Module 3
5 Agosto 2021, 09:30 • Rita Sousa
Module 3:
Local Marketing Strategy - Segmentation, Targeting and Positioning
Mkt Mix - Product