Sumários
Group Assignment Presentations
29 Julho 2024, 09:30 • Luís Martins
Group Assignment Presentations
Q&A and Discussion with participants
Module 3
24 Julho 2024, 09:30 • Luís Martins
Forms of Access to International Markets
Indirect Export
Direct Export
Licensing
Franchising
Contracting
Manufacturing Abroad
Consortium
Joint-venture
Total property / direct investment
Local Marketing Strategy
- Consumer Research
- Segmentation, Targeting and Positioning