Sumários

Summary #03

1 Julho 2024, 14:00 • Fernando Ferreira

STRATEGY IMPLEMENTATION

  • Internal organization.
  • Leadership.
  • Organizational culture.
  • Ethics and corporate social responsibilities.
  • Innovation management and drivers of competitive advantage.

STRATEGIC CONTROL

  • Stakeholders and strategic decision making.
  • Performance evaluation.
  • Change management.
  • Strategic control and Balanced Scorecard [BSC].
  • Current trends in control systems [dashboards].
  • Summary of contents under objective 3.
  • Clarification of doubts.

[End of Program].

Summary #02

24 Junho 2024, 14:00 • Fernando Ferreira

RESOURCE-BASED ANALYSIS

  • Critical issues in resource-based theory.
  • Identification and classification of resources and capabilities.
  • The VRIO model.
  • Sources of sustainable competitive advantages.
  • Dynamic capabilities.
  • Summary of contents under objective 2.

ENVIRONMENT ANALYSIS AND COMPETITIVE ADVANTAGE

  • Environment analysis.

BUSINESS STRATEGIES

  • Low-Cost Leadership.
  • Differentiation.
  • Focus.
  • Combination of Strategies.
  • Summary of contents under objective 3.

Summary #01

17 Abril 2024, 14:00 • Fernando Ferreira

  • Syllabus and class contents.
  • Working methods and evaluation.
  • Definition of working groups.
  • Cases of success and failure.

STRATEGY, COMPETITIVENESS AND CORPORATE DEVELOPMENT

  • Fundamentals of strategic management.
  • The strategic management process.
  • Value creation.
  • Competitiveness versus competitive advantage.
  • Summary of contents under objective 1.