Summary #01

17 Abril 2024, 14:00 • Fernando Ferreira

---

• Syllabus and class contents.
• Working methods and evaluation.
• Definition of working groups.
• Cases of success and failure.

STRATEGY, COMPETITIVENESS AND CORPORATE DEVELOPMENT

• Fundamentals of strategic management.
• The strategic management process.
• Value creation.
• Competitiveness versus competitive advantage.
• Summary of contents under objective 1.