Bibliografia

Hadley Wickham, Mine Çetinkaya-Rundel, Garrett Grolemund, 'R for Data Science', 2nd Edition, O'Reilly Media, Inc. 2023. Cole Nussbaumer Knaflic, 'Storytelling with data: a data visualization guide for business professionals', John Wiley & Sons, Inc., 2015.:

Torgo, Luis. 'Data mining with R: learning with case studies' (2nd Edition), chapman and hall/CRC, 2016. C. O'Neil, R. Schutt. 'Doing Data Science: Straight Talk from the Frontline', O'Reilly, 2013. T. W. Miller, 'Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python?' O'Reilly, 2015. Aggarwal, C. C. , 'Data mining: the textbook' (Vol. 1), Springer, 2015. Han, J., Pei, J., & Tong, H. 'Data mining: concepts and techniques', Morgan Kaufmann, 2022. P. Tattar, T. Ojeda, S. P. Murphy B. Bengfort, A. Dasgupta, 'Practical Data Science Cookbook', Second Edition, Packt Publishing, 2017.: