Sumários
S14 - Corporate Strategy - Vertical Integration
3 Novembro 2025, 09:30 • Ma Shaozhuang
1. Vertical integration: logic and value creation
2. Case discussion: Zara vs H&M
S13 - Business Strategy - Differentiation Strategy
31 Outubro 2025, 16:00 • Ma Shaozhuang
1. Differentiation Strategy
2. Application to project firm
S12 - Business Strategy - Cost Leadership
31 Outubro 2025, 14:30 • Ma Shaozhuang
1. overview of business strategy
2. overall cost leadership
3. case discussion