Sumários
S3 - Establishing working group and defining the group project
17 Setembro 2026, 16:00 • Ma Shaozhuang
1 - Establishing working group and defining the group project;
2 - Presentation of a refence project
3 - Clarification of doubts
Conceitos de estratégia. Do posicionamento ao Movimento: Parte I
17 Setembro 2026, 11:00 • Renato Lopes da Costa
Conceitos de estratégia. Do posicionamento ao Movimento: Parte I
S2 - Basic Concepts and Strategy Definition
17 Setembro 2026, 09:30 • Ma Shaozhuang
• concept of strategy;
• strategy as the relationship between an organization and its environment;
• strategy as the creation and distribution of value;
• planned strategy and executed strategy;
• deliberate strategy and emergent strategy;
• explicit strategy and implicit strategy;
• positioning and movement;
• competition and cooperation;
• logic of strategic analysis applied to real companies.
S2 - Basic Concepts and Strategy Definition
17 Setembro 2026, 08:00 • Ma Shaozhuang
• concept of strategy;
• strategy as the relationship between an organization and its environment;
• strategy as the creation and distribution of value;
• planned strategy and executed strategy;
• deliberate strategy and emergent strategy;
• explicit strategy and implicit strategy;
• positioning and movement;
• competition and cooperation;
• logic of strategic analysis applied to real companies.