Sumários
S1-2 Course Overview and Strategic Concepts
16 Setembro 2026, 14:30 • Ma Shaozhuang
1. How the UC works, groups, industries, and companies
2. Basic concepts and strategy definition
Conceitos de estratégia. Do Posicionamento ao Movimento: Parte I
16 Setembro 2026, 09:30 • Renato Lopes da Costa
Conceitos de estratégia. Do Posicionamento ao Movimento: Parte I
S1-2 Course Overview and Strategic Concepts
14 Setembro 2026, 14:30 • Ma Shaozhuang
1. How the UC works, groups, industries, and companies
2. Basic concepts and strategy definition
S1 - Course Overview
14 Setembro 2026, 11:00 • Ma Shaozhuang
presentation of the course unit;
• explanation of the active learning methodology;
• explanation of the logic behind project-based learning;
• presentation of the two industries selected by the Professor;
• formation of the 6 groups;
• assignment or validation of companies;
• explanation of the company-competitor-partner logic;
• explanation of the thematic blocks;
• explanation of deliverables;
• explanation of the evaluation model.