Sumários

Lecture 24 - Integrated Case Workshop and Exam Preparation

14 Maio 2026, 11:00 André Ferreira Gomes


Responsibility Centers and Controllability
Classifying divisions and aligning metrics with managerial authority

Performance Evaluation and Goal Congruence
ROI, RI and investment decision paradoxes

Transfer Pricing and Internal Coordination
Comparing transfer pricing methods and group impact

Integrated Management Control Review
Applying concepts through case analysis and exam-style questions

Lecture 23 - Capstone: Management Control and Business Intelligence

12 Maio 2026, 11:00 André Ferreira Gomes


Course Architecture Review
Connecting the four parts of management control and BI

Integrated Management Control Logic
From strategy and costs to responsibility and dashboards

Decision-Making and Performance Evaluation
Linking KPIs, margins, ROI, RI and BI tools to managerial decisions

Exam and Project Preparation
Course synthesis, common pitfalls and integrated case discussion 

Lecture 22 - Guest Lecture — Nokia Global Services: AI-Driven Customer Experience and Business Transformation

7 Maio 2026, 11:00 André Ferreira Gomes


AI and Customer Experience at Nokia Global Services
AI-driven transformation in customer operations and services

Business Process Transformation
Levers for improving cash collections and operational performance

Lessons Learned from Digital Transformation
Challenges, implementation insights and organizational adaptation

Success Factors in AI Initiatives
Technology, people and process alignment for sustainable change

L21 - Power BI Lab IV: Performance and Decision Dashboards

5 Maio 2026, 11:00 André Ferreira Gomes


DAX and Performance Measures
Advanced measures for ROI, targets and variance analysis

Business Needs to KPIs
Evaluating performance against targets (ROI vs Target)

Dashboard Completion
Final integration of visuals and performance metrics

Management Control Insights
Margin hierarchy and decision-making through BI dashboards

L20: Power BI Lab III: Modeling and DAX

30 Abril 2026, 11:00 André Ferreira Gomes


Data Model Expansion
Integrating additional dimensions and completing the star schema

DAX Fundamentals
Creating measures for performance and cost analysis

Business Needs to Metrics
Segment margin and cost structure analysis

Dashboard Development
Building analytical pages with KPIs and cost composition visuals