Edições Sílabo Lda (2ª ed.)
Estatística para Economia e Gestão
Castro Pinto & Dias Curto (2010)
Prentice Hall.
Marketing Research - An applied Approach
Naresh K. Malhotra & David F. Birks (2003)
:
Secundária
Ed. John Wiley & Sons.
Marketing Research
David Aaker & George S. Day
Ed. McGraw-Hill.
Marketing research - An applied Approach
Thomas C. Kinnear & James R. Taylor
Research for Marketing Decisions
Paul Green, Donald S. Tull & Gerald Albaum
Ed. South-Western (8ª ed.).
Marketing Research: Methodological Foundations
Gilbert A. Churchill & Dawn Iacobucci
: