Sumários

Class 3

20 Fevereiro 2025, 14:00 • Ricardo Jorge Godinho Bilro

Principle of Digital Transformation: Competition

We’re just getting started (Exercise C)

Principle of Digital Transformation: Data

The challenges of Big Data

Case Study BASF

Class 2

13 Fevereiro 2025, 14:00 • Ricardo Jorge Godinho Bilro

Principle of Digital Transformation: Customers

Digitization Challenge (Exercise B)

The Five Customer Network Behaviours:

Access, Engage, Customize, Connect and Collaborate


Class 1

6 Fevereiro 2025, 14:00 • Ricardo Jorge Godinho Bilro

Presentation, objectives, program and evaluation.

Final group project script.

Individual Final Assessment.

Digital Transformation Strategy.

Individual self-assessment exercise.

Digital Transformation Strategy.

How Digital can a company be?

Nike Case Study

Principle of Digital Transformation: Customers.

Class 5

2 Outubro 2024, 14:00 • Ricardo Jorge Godinho Bilro

Mastering Disruptive Business Models.

Digital and Technological Trends.

In-class group work presentation and discussion of each group's final project.

Class 4

25 Setembro 2024, 14:00 • Ricardo Jorge Godinho Bilro

Creating Data Strategy: The Data Value Generator.
Exercise 3.
Innovation.
Experimentation.
Design Thinking Process.
Testing sequence.
Types of experiments.
Experimental methods.
Product failure.
Value.
Value proposition.
Five concepts of market value.