Sumários

Class 5

2 Outubro 2024, 14:00 • Ricardo Jorge Godinho Bilro

Mastering Disruptive Business Models.

Digital and Technological Trends.

In-class group work presentation and discussion of each group's final project.

Class 4

25 Setembro 2024, 14:00 • Ricardo Jorge Godinho Bilro

Creating Data Strategy: The Data Value Generator.
Exercise 3.
Innovation.
Experimentation.
Design Thinking Process.
Testing sequence.
Types of experiments.
Experimental methods.
Product failure.
Value.
Value proposition.
Five concepts of market value.

Class 3

18 Setembro 2024, 14:00 • Ricardo Jorge Godinho Bilro

Principle of Digital Transformation: Competition

We’re just getting started (Exercise C)

Principle of Digital Transformation: Data

The challenges of Big Data

Case Study 2 – John Deere

Class 2

11 Setembro 2024, 14:00 • Ricardo Jorge Godinho Bilro

Principle of Digital Transformation: Customers

Digitization Challenge (Exercise B)

The Five Customer Network Behaviours:

Access, Engage, Customize, Connect and Collaborate


Class 1

4 Setembro 2024, 14:00 • Ricardo Jorge Godinho Bilro

- Presentation, objectives, program and evaluation

- Final group project script

- Individual Final Assessment

 Digital Transformation Strategy

Individual Exercise (Exercise A)

Digital Transformation Strategy

How Digital can a company be?

Case Study 1 – Amazon