Sumários

Class 3

18 Setembro 2024, 14:00 • Ricardo Jorge Godinho Bilro

Principle of Digital Transformation: Competition

We’re just getting started (Exercise C)

Principle of Digital Transformation: Data

The challenges of Big Data

Case Study 2 – John Deere

Class 2

11 Setembro 2024, 14:00 • Ricardo Jorge Godinho Bilro

Principle of Digital Transformation: Customers

Digitization Challenge (Exercise B)

The Five Customer Network Behaviours:

Access, Engage, Customize, Connect and Collaborate


Class 1

4 Setembro 2024, 14:00 • Ricardo Jorge Godinho Bilro

- Presentation, objectives, program and evaluation

- Final group project script

- Individual Final Assessment

 Digital Transformation Strategy

Individual Exercise (Exercise A)

Digital Transformation Strategy

How Digital can a company be?

Case Study 1 – Amazon