Sumários
E-commerce security
2 Dezembro 2022, 18:00 • Rita Sousa
OutSourcing of E-Commerce Sites vs Building Your Own E-commerce Site
E-commerce security
Vulnerable Points in an e-commerce Transaction
Most Common Security Threats in the E-commerce Environment
Alternative Online Payment Systems
Communication Strategy
29 Novembro 2022, 19:30 • Rita Sousa
Communication Strategy in Internet Marketing
Online Communication Tools
C T R
SEO Search Engine Optimization
Search Behavior
Before and After Paid Content
Search Engine Criteria
Google Trends
Why we buy online
29 Novembro 2022, 18:00 • Rita Sousa
The Decision Process
Consumer Journey
Experience with the Brand throughout the Decision Process
Aaker's Brand Personality
Brand Online Experience and Relationship
Experience in OmniChannel
Multiple Payment Methods
E-commerce - Business Models and Concepts - part 2
25 Novembro 2022, 19:30 • Rita Sousa
Key Elements of a Business Model
Value Proposition
Consumer Insight
Paradox of Personalization
Revenue Model
Market Opportunity
External and Internal Environment
Customer Behavior Environment
Competitive Advantage
Market Strategy
Positioning Statement