Bibliografia

Principal

• Lecture notes provided P. Doyle, (2000)?Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value?, Wiley and Sons, ISBN 0-471-87727-1 Compulsory Reading: :

Secundária

• S. Finkelstein (2003) ?Why Smart Executives Fail?, Penguin Group, ISBN 1-59184-010-4 ?Corporate Reputation and Competitiveness?, Davies, G., Vinhas da Silva, R., Chun, R., Roper, S. (2002), Routledge ?Strategic Brand Management: Building, Measuring and Managing Brand Equity?, Second Edition, Kevin Keller, Pearson Education Limited ?Brand Management: A Theoretical and Practical Approach?, Rick Riezebos, Prentice-Hall Suggested Reading: :