Bibliografia

Principal

• Handouts available for each class Solomon, M. R. (2020). Consumer Behavior: Buying, Having, and Being. Pearson. :

Secundária

• Brochado, A., Teiga, N. & Oliveira-Brochado, F. (2017). The ecological conscious consumer behavior: are the activists different?. International Journal of Consumer Studies. 41 (2), 138-146 Costa, L., Teixeira, A. & Brochado, A. (2021). Determinants of consumers? frugal innovation acceptance in a developed country. Young Consumers. 22 (2), 185-201: