Sumários

Class 10 - Communication strategies and brand issues

27 Fevereiro 2024, 14:30 • Nuno Alexandre Teixeira

The 3 types of communication strategies

The key elements of brand engament
The brand identity
Main dimensions of brand identity

Class 9 - The communication process

27 Fevereiro 2024, 13:00 • Nuno Alexandre Teixeira

The communication process

The noise
Developing an integrated marketing communication strategy

Class 7 - STP and the Marketing Mix

22 Fevereiro 2024, 14:30 • Nuno Alexandre Teixeira

Segmentation strategy

Targeting
The marketing mix

Class 8 - Comunication mix

22 Fevereiro 2024, 13:00 • Nuno Alexandre Teixeira

The communication process

Noise in communication
Steps in developing an integrated marketing communication
Communication targets
AIDA
POEM
Message content, structure and appeals
Major promotion tools
Communication mix strategies
Brand strategy

Class 6 - The communication strategy

20 Fevereiro 2024, 14:30 • Nuno Alexandre Teixeira

What is communication?

The communication process
Steps in developing an integrated marketing communication plan
Targets of marketing vs targets of communication
The AIDA model for designing a message