Sumários

Class 5 - The marketing strategy (completion)

20 Fevereiro 2024, 13:00 • Nuno Alexandre Teixeira

Review of concepts of segmentation, targeting and positioning

Segmentation approaches
How to define and evaluate a positioning
Tribal marketing
The 4 and 7 P's of marketing for products and services
Personalised Customer Experience

Class 4 - Core marketing concepts

8 Fevereiro 2024, 14:30 • Nuno Alexandre Teixeira

SWOT analysis

Consumer evolution
Segmentation perspectives
The role of tribes

Class 3 - Situational analysis

8 Fevereiro 2024, 13:00 • Nuno Alexandre Teixeira

External and internal analysis

Competitve mindset and definition
Role and changes of consumer behaviour

Class 2 - The marketing strategy

6 Fevereiro 2024, 14:30 • Nuno Alexandre Teixeira

Why marketing?

Core marketing concepts
The external analysis - PESTEL

Class 1 - Presentation

6 Fevereiro 2024, 13:00 • Nuno Alexandre Teixeira

Lecturer presentation

Program and evaluation
Teaching methods
Expectation assessment