class 2

11 Fevereiro 2021, 09:30 • Rita Sousa

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- What we mean by service

Different views, different processes

The theatre metaphor

Back stage, front stage approaches

Class 1

11 Fevereiro 2021, 08:00 • Rita Sousa

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- Presentation.

Goals, program and grading system.

- What is Service?

What is service? How are services different from goods?

Why are countries and firms moving toward service?

What challenges and opportunities are presented in the migration to

service?