Sumários

Class 3

1 Abril 2025, 11:00 • Ricardo Jorge Godinho Bilro

Definition of innovation.

Types of innovations.

Conceptual framework of innovation.

Dimensions and drivers of innovation.

Class 2

1 Abril 2025, 09:30 • Ricardo Jorge Godinho Bilro

Group project challenge.

Introduction to Innovation and Creativity in Marketing.

What is innovation?

Class 1

1 Abril 2025, 08:00 • Ricardo Jorge Godinho Bilro

Introduction to the Curricular Unit

Evaluation process

Program

Class 3

31 Março 2025, 11:00 • Ricardo Jorge Godinho Bilro

Definition of innovation.

Types of innovations.

Conceptual framework of innovation.

Dimensions and drivers of innovation.

Class 2

31 Março 2025, 09:30 • Ricardo Jorge Godinho Bilro

Group project challenge.


Introduction to Innovation and Creativity in Marketing.

What is innovation?