Class 15

8 Maio 2025, 11:00 • Ricardo Jorge Godinho Bilro

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Innovation cycle: Testing

Product concept testing

Purpose of concept stage

Testing advantages and disadvantages

The prototype

The google glasses case-study

Class 14

8 Maio 2025, 09:30 • Ricardo Jorge Godinho Bilro

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Innovation development

Concept development

Key questions for the development stage

Assessing the development of innovations

Assessing the benefits of innovation

Assessing the risk

Diffusion of innovation theory

Class 13

8 Maio 2025, 08:00 • Ricardo Jorge Godinho Bilro

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Competitive diagnosis

Risk-Reward bubble diagram.

Strategic alignment.

Innovation cycle: Idea

New ideas

Idea generation

Sources for new ideas

Interacting with various groups

Creativity-generating techniques

Class 10

7 Maio 2025, 08:00 • Ricardo Jorge Godinho Bilro

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Innovation cycle: innovation strategy

Company innovation Potential:

- Culture

- Capabilities

- Structure

- Strategy

Coordinate innovation with overall business strategy.

Types of innovation.

Forms of Innovation.

Opportunity

Competitive diagnostics.

External and Internal competitive diagnostics.

Class 12

6 Maio 2025, 11:00 • Ricardo Jorge Godinho Bilro

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In-class group work for the development of the final group project.